PRESS KIT

We’ve launched a revolutionary AI-stool scanner and we need your help in getting the word out…

 

About Us

Moxie Health (“moxie”) is a New York City based gut health movement. Our mission is to change the way we approach gut health by challenging pre-conceived norms and stigmas around traditionally embarrassing digestive issues. 

By normalising the conversation around taboo topics and educating about the importance of an anti-inflammatory lifestyle, our community feel empowered on their journey to better health.

 

Our Story

It takes guts to start a new chapter…

Moxie was founded in September 2019 by co-founders Sarah Dakh and Louise Macnab.

Sarah and Louise met in NYC having both moved separately at the same time (Sarah from Australia and Louise from Belgium).

As their bond grew, Sarah felt comfortable to share her 2017 diagnosis of autoimmune disease, ulcerative colitis. Previously she had felt embarrassed that she had to deal with symptoms that would be otherwise deemed as “gross” or “weird”, so she buried her shame and dealt with it privately, realizing that her attitude was only making symptoms worse.

 

It wasn’t until she overcame her emotional obstacles of judgment and shame, that she was able to find alternative solutions that would heal her digestive tract, and put her ulcerative colitis into remission. Once she opened up to people about what she had, it led her to the right professionals who helped her on her journey to better health.

Sarah’s openness to talk candidly about her digestive health gave Louise the courage to open up about her own health issues: years of working as a corporate attorney had led her to burn out, experiencing leaky gut, chronic fatigue and hormonal imbalances. Her research into finding appropriate treatments led her to discover and become passionate about the links between diet, gut health and mental health.

Although their gut health issues were very different, Sarah and Louise noticed some marked similarities in their health journeys: the isolation of suffering from “stigmatized conditions”; the frustration of finding palatable, educational information; and modern medicine’s blinkered approach in treating the symptom and not addressing the root cause.

From that, they had a “lightbulb” moment and moxie was born…

Everyone poops yet the majority of people (around 75%) experience issues with their bowel movements.

moxie poop scanner

Moxie has created the world’s first publicly available AI-powered stool scanner

It’s a web app that uses AI (artificial intelligence) to scan your poop and classify it based on the Bristol Stool Scale. It provides instant feedback on your poop health and tips to improve it.

The poop scanner has already been trained on thousands of images but the more pictures it has, the more intelligent it becomes.

You can help contribute to gut health research and the future of healthcare all from the comfort of your toilet seat.

team

Louise Macnab, co-founder: Prior to co-founding moxie, Louise was Chief Legal Officer of a  U.S health-tech company. Previously, she spent 9 years in corporate private practice, advising companies including Google, Uber, KKR and the New York Stock Exchange. Louise is a graduate of the University of Oxford (BA,MA Law) and holds a Masters in International Law.

Steve Dakh, Lead Developer: Steve Dakh is a software engineer who has been involved in the crypto space since 2011. In 2013, he co-founded and developed one of the first Bitcoin wallets. He was one of the original Ethereum co-founders in 2014. Since then, he has advised and worked on many projects in the crypto space. Steve’s wide range of skills includes Neural network engineering, full-stack web/app development, and UI/UX design.

Sarah Dakh, co-founder: Prior to co-founding moxie, Sarah founded Blaire Creative, a copywriting agency. She worked with leading start-ups, growing their online identity & presence. Previously, she spent 4 years as Chief Content Director for her co-founded online publication. Sarah is a graduate of Journalism at the University of Deakin, majoring in Sociology.